©2019 by Alina Walentowicz

RESUME • EXPERIENCE • TOOLS 

SKILLS • EDUCATION

11.2017 - 1.2019

Marketing Outreach Coordinator

ETS, Inc. - Staffing, Recruiting, Consulting

Plattsburgh, NY; Burlington, VT; Saratoga, NY

  • Crafted 12-15 weekly Facebook, Instagram, Twitter and LinkedIn posts; created targeted SMS messages, e-mails, press releases, job ads, client proposals and presentations

  • Wrote, developed and formatted creative copy, graphics and video for client-focused blogs and monthly e-newsletters that helped win an American Staffing Association 2018 Genius Award

  • Monitored brand presence and resume submissions for 5 online job board platforms; helped monitor recruiter job ad creation and posting processes, conducting trainings as needed across 4 recruiting teams in 3 office locations; implemented metrics to help track and evaluate job ad performance and recruiter messaging to leads on Indeed and LinkedIn

  • Worked with Director of Marketing to plan, promote and execute large and small events, including soliciting 18+ teams to raise $2,000 for local charities during the agency's annual corporate kickball tournament

  • Monitored inaugural messaging for Intercom website chat feature, coordinating across departments to increase immediacy of customer service

  • Acted as liaison for education outreach program READY4REAL, coordinating with teachers, counselors and administrators from secondary schools and colleges throughout the North Country to plan and schedule career-readiness training for students

2.2016 - 11.2017

Public Relations + Content Specialist

Adirondack Coast Visitors Bureau / North Country Chamber of Commerce

Plattsburgh, NY

  • Coordinated with VP to create and implement annual communications and social media calendars for 3 brands; wrote, edited and proofread social media posts, press releases, blogs, web pages, media pitches, travel writer itineraries, e-newsletters and print marketing materials

  • Presented 2 sold-out seminars to small business professionals, advising how to maximize affordable online marketing trends and tools

  • Helped plan and carry out the chamber's first targeted leadership series for young professionals and area transplants

  • Commissioned local artist for painted chair designs and solicited $1,500 in local business sponsorships to offset cost of expanding #AdirondackCoastChair campaign

  • Acted as liaison for Adirondack Coast Cultural Alliance, attending monthly committee meetings and offering promotional support to local museums for annual history-related community events and partnerships

  • Participated with Chamber team in event planning and execution of small group seminars, large annual fundraisers, local press events and visits from the governor

6.2015 - 2.2016

Copywriter

Dealer.com

Burlington, VT

  • Achieved highest individual output on retail blogging team within first 6 months on the job, consistently writing 17 SEO-focused blogs daily for dealership websites across the U.S. and Canada

  • Researched 20+ leading automotive brands, maintaining current knowledge of industry news and trends

  • Selected to assist with new employee mentoring and onboarding

 

• SKILLS •

HARD SKILLS

•  Copywriting

•  Data Entry

•  Editing

•  E-mail Marketing

•  Fundraising

•  Proofreading

•  Research

•  Social Media Marketing

•  Training + Mentoring

•  Writing

SOFT SKILLS

•  Diplomatic problem-solving + decision-making

•  Leadership development + collaboration

•  Listening + learning

•  Networking know-how

•  Positive attitude

•  Written + verbal communication

 

• TOOLS •

SMS + E-MARKETING

•  Constant Contact
•  Campaign Monitor
•  Herefish
•  Mail Chimp

DESIGN + EDITING

•  Adobe Illustrator
•  Adobe Photoshop
•  Adobe Spark
•  Canva
•  Garageband
•  Piktochart
•  Snapseed
•  VSCO

SOCIAL MEDIA MANAGEMENT

•  Buffer
•  Hootsuite
•  Linktree

OTHER

•  Bullhorn (ATS)

•  Cision

•  Intercom

•  Prezi

•  Typeform

•  Weebly

•  Wix

•  Wordpress

 

• COMMUNITY INVOLVEMENT •

Competition Dance Instructor /

Choreographer

CENTER STAGE

Plattsburgh, NY

09.2017 - present

  • Instruct intermediate-level high-schoolers through demonstration, interaction and drills while cultivating a collaborative learning environment where students feel safe and free to communicate through physical expression


  • Manage all aspects of choreography for original competition hip-hop class: conceptualize themes, select songs, mix music using Garage Band, choose and/or create costumes and props, plan warm-ups, maintain communication with studio director

  • Substitute as needed for classes ranging in age, size and style

General Member / Former Board Member / Former Secretary

ADIRONDACK YOUNG PROFESSIONALS (ADKYP)

Plattsburgh, NY

12.2016 - present

  • Wrote press releases for annual economic forums, securing local media coverage and $1,250+ in event sponsorships in 2018

  • Strategized interim branding initiatives amidst logo redesign, streamlining graphic templates and content for Facebook and e-newsletters

  • Took monthly meeting minutes and maintained club records

 

• EDUCATION •

SUNY PLATTSBURGH  |  2011 - 2015

Graduated with honors, earning B.A. in English Writing Arts and English Literature with minors in Journalism and Religious Studies.

Awarded 2015 Fiction Prize for flash-fiction piece "Cliche Confirmed".

Tutored writing 6 semesters at the campus learning center, achieving highest number of combined positively-rated group and one-on-one writing sessions during 2014-15 academic year.

Elected Chapter President for Alpha Phi, Theta Psi sorority; led executive board to strategize expanding recruitment efforts, reaching full membership capacity in 2 semesters and earning first-time Chapter of Excellence designation from the university.

Performed in annual showcases and on-campus events 5 semesters with PSU Dance Corps; danced a variety of styles: hip-hop, ballet, contemporary, tap, jazz, Caribbean and musical theatre.

Inducted into 5 honor societies: Sigma Tau Delta (National English Honor Society), Omicron Delta Kappa (National Leadership Honor Society), Order of Omega, Gamma Sigma Alpha (National Greek Academic Honor Society) and Rho Lamba (National Leadership Recognition Society for Women).